Lesley Everett
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Brand Yourself to Stand out from the Crowd

  • The 30-second power of first impressions and non-verbal communication
  • Creating immediate impact
  • Parallel Branding
  • The people element of the Corporate Brand
  • How much of your brand investment are you really controlling?
  • Keeping your brand messages in sync
  • Brand consistency via the people
  • The Brand called ‘ME’
  • The Iceberg Effect of Personal Branding
  • Packaging and marketing yourself
  • The Walking TALL ‘7 Big Strides’™ to Personal Branding
  • How well are you being ‘heard’ – voice quality
  • Perception Management - how are you perceived by others?
  • Body Indicators – the silent messages
  • Increasing visibility for Brand Me
  • Presentational Brand
  • Presenting your authentic self in front of audiences, consistently
  • Creating brand impact and charisma
  • The Dress/Down-Smart Casual global phenomenon
  • Casual Power or Casual Calamity?
  • The ‘rules’ of dressing down and retaining positive impact
  • When the suited look is appropriate
  • Groom for Improvement
  • Maintaining Walking TALL presence
  • The Next Steps and Action!